☕️ (R)emote expresso #04

Create engagement in your community 🫶

Hi (R) emotes,

☕️ (R) emote Expresso is a short creator insights over the remote collaboration to start your day with - Once a week in your inbox 💌

This week, your Expresso is live on Monday, speaking about engagement in a community : how many sleeping members are counting remote communities and why is it something we have to look after ?

🤲 Fellow my community catalyst thought !

💥 DOES IT LOOK LIKE A CRASH ?

Just a few days ago, we were on the verge of hitting our first 1,000 members in this growing community, when suddenly…

Scalping our young community… For the first time 🪓 

I made a bold move : I decided to purposely remove 10% of our member list. Almost 🪓🪓🪓

Sounds crazy, right ? Well, here’s why : over the past month, we noticed that our content open rate was slowly declining. How could the interest in our content drop so quickly when we pour our hearts into every piece ?

😔 The R Team started to feel the pressure.

After diving into our Beehiiv segmentation tools, we made a crucial discovery : hundreds of members hadn’t opened a single email in 90 days… not even once 🧐

🧟‍♂️🧟‍♀️ A COMMUNITY OF ZOMBIES ?

Not on my watch ! Building a strong community means staying dynamic. So, I decided to take a step back and trim the list with two goals in mind… and one unexpected benefit. 😄

  • Goal 1 : focus on our most active and engaged members ❤️.

  • Goal 2 : reduce unread messages cluttering people’s inboxes.

  • Benefit : shrink our environmental footprint 🌱.

Did you know that sending an email has double the environmental impact of just storing it for a year, in terms of water consumption and greenhouse gas (GHG) emissions ?

By being proactive and removing inactive members, we’re staying ahead of the curve… Including a small daily action for the planet !

WHAT’S UP NOW ?

Just a week later, new branches are already growing from the cut 🌱

Look on the right, the baby branch is already here !

Take a look around—new faces, new energy are already joining us. We’re not looking to prune the list again anytime soon, but we’re 100% focused on creating a space where (R)emotes from around the world can connect through shared practice, events, and insights.

As we continue to refine the way we engage with you through the newsletter (big changes are on the horizon this month 👀), we’re also experimenting with new ways to connect, peer-to-peer 🤝.

My takeaway? A smaller, more motivated community is the foundation for trust, safety, and authentic engagement.

It’s still day one for us, but this is the key learning from September I wanted to share with you. 🫶

🐰 MY RABBIT HOLE

🤖 Generative AI workshop you should experiment on Miro AI

🎉 Lisbon 24’ Web Summit speaker list is available !

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Thursday, October 10th

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🌎 Time zone : 
EMEA : 06:30 PM CET
AMER : 01:30 PM EAT

🕦 Duration : 2h

🧑‍💻 Type : online workshop

R GENERATION is a vibrant community where innovators and creators come together to explore the future of remote collaboration. With monthly events, expert-led workshops, and exclusive access to cutting-edge tools like Miro AI, we’re redefining what it means to work remotely. Connect with like-minded professionals, share ideas, and grow your skills in a supportive environment.

Thank you for taking the time to read today's issue.

Don’t have a good day, have a great day 😀

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Boris Petrovitch Njegosh
Community catalyst, Creator & Facilitator 🔥

Crafted with ❤️ in Lisbon

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